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Fintech

SmartAsset

SmartAsset is an online destination for consumer-focused financial information and advice. Reaching approximately 59 million people each month (as of January 2024) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. Additionally, SmartAsset powers SmartAsset AMP, a national marketplace connecting consumers to financial advisors. Building on SmartAsset’s relationship with millions of investors, SmartAsset A

sources
2
Evidence entries preserved.
affiliations
2
Andreessen Horowitz, Y Combinator
competitors
6
Mapped from High Signal graph features.
status
generated
D1 lookup
last updated
2026-07-15
16:41 UTC
source evidence
Why this company exists here

Y Combinator

yc-company-directory #774

SmartAsset is an online destination for consumer-focused financial information and advice. Reaching approximately 59 million people each month (as of January 2024) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. Additionally, SmartAsset powers SmartAsset AMP, a national marketplace connecting consumers to financial advisors. Building on SmartAsset’s relationship with millions of investors, SmartAsset A

source

Andreessen Horowitz

a16z-investment-list #871
source
generated read
High Signal interpretation

SmartAsset is classified as Fintech from source descriptions and fund-directory context. Similar companies below are ranked from offline product facets and meaningful description overlap; category and source affiliation can only strengthen an existing product match. For lookup-created rows, the profile starts as pending enrichment until deeper source collection runs.

offline extraction
Product facets
peopleconsumerspersonalized calculators and toolsSmartAsset AMP
mapping method
Similarity graph

Local clusters rerank extracted product concepts and description terms. The generated graph remains the fallback for sparse descriptions: offline reciprocal product-similarity graph: extracted concepts + description terms + bounded category/affiliation boosts. Minimum fallback score: 0; max competitors: 6.

discovery cluster

Companies similar to SmartAsset

Fintech · 6 peers

A deterministic local cluster built from offline product facets and meaningful description terms. Category and selected-institution affiliation provide bounded tie-breaks. Open any peer to continue exploring its cluster.

LendUp

match 60

Could a fintech company be built that helps people today, and prepares them for tomorrow? One that offers consumers high quality, mobile-first credit and savings products and protects them from tricks and traps? That’s LendUp. LendUp's mission is to provide anyone with a better path to financial health. We believe there are two types of financial products: chutes and ladders. Ladders help people up, chutes push people down. One of our core values is that every product we offer at LendUp is a lad

shared extracted concepts: people, consumers; shared product terms: people, consumer, mission, financial; same category: Fintech; shared affiliation: Y Combinator

NimbleRx

match 57

We enable people to live their best lives. As we succeed, there is more convenience, healthier communities and thriving businesses. We get medications to those who need them and improve information, access and management of their care and enable businesses to move online and gain access to consumers who need their services

shared extracted concepts: consumers, people; shared product terms: people, information, online, consumer; shared affiliation: Y Combinator

Ditch

match 56

Ditch is a financial wellness company that is using AI to revolutionize the way consumers manage and repay their debt. Ditch is on a mission to empower people to make choices that help them.

shared extracted concepts: consumers, people; shared product terms: financial, consumer, mission, people

Fat Llama

match 55

Fat Llama is a peer-to-peer rental marketplace which allows people to rent spare items to others nearby, fully insured. The platform provides a cheaper and more efficient solution than buying outright or hiring from rental shops. At the same time, it allows others to monetise their rarely-used possessions. The company's mission is to enable people to share and monetize their unused possessions, increasing the efficiency of both the consumer and the planet’s resources.

shared extracted concepts: people; shared product terms: marketplace, people, mission, consumer; shared affiliation: Y Combinator

Deluux

match 45

Deluux aims to become distributed Facebook, or inverted Ning, by relocating the center of people's online identities to their websites, which exist outside of any one social network. The service will facilitate the distribution of personalized content around the web and help drive traffic to websites. It has yet to launch.

shared extracted concepts: people; shared product terms: people, online, personaliz, content; shared affiliation: Y Combinator

Socket

match 6

Other company.

shared affiliation: Andreessen Horowitz; nearby official-directory cohort