# Elon Musk pledges SpaceXSI rebrand after Trump's executive order to use 'Super Intelligence' moniker — retained record

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source: [news](https://highsignal.app/data/news) (news:toms-hardware)  published 2026-10-06 10:30 ingested 2026-10-07 02:55

[original source ↗](https://www.tomshardware.com/tech-industry/artificial-intelligence/elon-musk-pledges-spacexsi-rebrand-after-trumps-executive-order-to-use-super-intelligence-moniker-president-trump-has-signed-the-executive-order-to-replace-artificial-intelligence)

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Elon Musk pledges SpaceXSI rebrand after Trump's executive order to use 'Super Intelligence' moniker — President Trump has signed the executive order to replace 'Artificial Intelligence'
Over one million .ai domains are currently registered globally
Elon Musk has confirmed that SpaceXAI will change its name to SpaceXSI, to reflect the new moniker “Super Intelligence” coined by President Trump as a replacement for “Artificial Intelligence.” In an X post on September 4, Musk wrote, “Yes, we will make that change,” in response to an X user’s question about renaming the AI company. Musk had earlier posted, “No more AI. SI. It’s better,” following up the post with a photo of the cover page of Nick Bostrom's book, “Superintelligence.”
President Donald Trump signed the executive order to officially rebrand “Artificial Intelligence” to “Super Intelligence” on September 29, 2026, during a high-level technology summit at the White House dubbed “Super Intelligence Luncheon.” The administration argued that “artificial” implies something fake and that “super intelligence” better captures the technology's true scale and potential. Several Federal agencies have already implemented the rebrand.
Six days after the summit, President Trump formally launched the “Super Intelligence Force” (SIF) through a presidential mandate and public announcement via Truth Social on Sunday, October 4, following up on his earlier promise to launch a force that will “cherish” the technology and “help it grow.” The Force will report directly to the White House and will oversee domestic AI policy, ensure American AI dominance over global rivals like China, and interface directly with the private tech sector.
Regarding the rebrand, it is unclear how the numerous American AI companies with “AI” in their names and products intend to proceed. Furthermore, the total number of registered .ai domains has officially surpassed 1 million globally. Registrations had reportedly generated an estimated $96.4 million for the 2026 budget of Antigua — a tiny Caribbean island nation with “.ai” as its country-code top-level domain — accounting for nearly half of total government revenue.
Following the announcement, speculators are frantically buying up .si domains, often registering look-alike domains mirroring existing .ai sites. Musk has yet to implement the “SI” nomenclature across his companies, with the X.ai domain still featuring “AI” and “Artificial Intelligence” in all copies sitewide, as of this report.
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Etiido Uko is a news contributor for Tom's Hardware covering the latest updates in big tech and the PC industry. He is a mechanical engineer and senior technical writer with over nine years of experience in documentation and reporting. He is deeply passionate about all things engineering and technology, and is an expert in gadgets, manufacturing, robotics, automotive, and aerospace.
- ravewulf There are so many words I could use to describe Elon Musk for so easily and eagerly following Trump's suggestion, but they would go against the forum community rules, so I won't.
A rebrand isn't going to "fix" the backlash. They would've been smarter to drop any branding attempts, avoid mentioning it when they can, and make it as boring as possible by going back to calling it machine learning.
Or actually regulate and restrict it to address people's concerns. Also, severely limit data center buildouts and redirect RAM, SSD, and HDD production back into consumer devices. Reply
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