# Starbucks is becoming cool again. Here’s how it pulled off its turnaround. — retained record

> Retained news record from news:marketwatch.

Canonical: https://highsignal.app/data/records/158984bc069b3900

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source: [news](https://highsignal.app/data/news) (news:marketwatch)  published 2026-07-30 00:19 ingested 2026-07-30 08:16

[original source ↗](https://www.marketwatch.com/story/starbucks-is-becoming-cool-again-heres-how-it-pulled-off-its-turnaround-d2949e64?mod=mw_rss_topstories)

## retained text

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document fetched 2026-07-30 08:16 · canonical https://marketwatch.com/story/starbucks-is-becoming-cool-again-heres-how-it-pulled-off-its-turnaround-d2949e64?mod=mw_rss_topstories