# Disney+ and Hulu raise prices by up to 13 percent after doubling profits — retained record

> Retained news record from news:ars-technica.

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source: [news](https://highsignal.app/data/news) (news:ars-technica)  published 2026-09-23 21:18 ingested 2026-09-24 02:51

[original source ↗](https://arstechnica.com/gadgets/2026/09/disney-and-hulu-raise-prices-by-up-to-13-percent-after-doubling-profits/)

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Disney+ got its fourth price hike in four years today. Hulu prices also went up.
Disney+ and Hulu’s respective standalone, ad-free plans (which also support 4K and HDR) are each increasing 13 percent from $19 per month to $21.50/month.
Disney+ and Hulu’s respective standalone plans with ads increased from $12 to $12.50.
The Walt Disney Company also increased prices for bundles of the streaming services, including those with ESPN.
The price for the Disney+ and Hulu bundle without ads increased from $20/month to $22/month. The Disney+ and Hulu bundle with ads ($13) didn’t get more expensive.
However, prices increased for the Disney+, Hulu, and ESPN Select bundles with ads (from $20 to $22) and without ads (from $29 to $33).
Monthly subscription prices for Hulu + Live, which adds cable channels delivered over the Internet to Hulu’s on-demand options, went up by $10.
For comparison, Netflix is currently $9/month with ads and starts at $20/month without ads. There’s also a $27/month ad-free plan for premium features, like 4K. That means Disney+ and Hulu are both more expensive than the most popular streaming service now, unless you want 4K or HDR.
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document fetched 2026-09-24 02:51 · canonical https://arstechnica.com/gadgets/2026/09/disney-and-hulu-raise-prices-by-up-to-13-percent-after-doubling-profits