# Four Big Deals That Reveal the State of Podcasting — retained record

> Retained news record from news:bloomberg-tech.

Canonical: https://highsignal.app/data/records/1a812b0f9ab1bc25

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source: [news](https://highsignal.app/data/news) (news:bloomberg-tech)  published 2026-09-17 18:42 ingested 2026-09-18 02:54

[original source ↗](https://www.bloomberg.com/news/newsletters/2026-09-17/four-big-deals-that-reveal-the-state-of-podcasting)

## retained text



```
Four Big New Deals That Reveal the State of Podcasting
New ventures involving ‘Giggly Squad,’ NPR, Steven Bartlett and Serial Productions have set the podcasting world atwitter
This article is for subscribers only.
Welcome back to Soundbite. This week has unofficially been dubbed “podcast week” in New York because of a couple conferences happening, the Interactive Advertising Bureau’s annual podcast upfronts and more. As part of the hoopla, lots of deals have been announced, and I’ve had conversations with people in and around the space. Today, I break down what we can discern about the state of the industry from four pieces of percolating news. Also: how big was Giggly Squad’s new deal?
If you appreciate this kind of work, please support it and subscribe. Reach me through email.
```



document fetched 2026-09-18 02:54 · canonical https://bloomberg.com/news/newsletters/2026-09-17/four-big-deals-that-reveal-the-state-of-podcasting