# Celebrities don't sell, the product does: Ananth Narayanan on what makes a D2C brand last — retained record

> Retained news record from news:india-yourstory.

Canonical: https://highsignal.app/data/records/1ec55b5bd3380e2e

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source: [news](https://highsignal.app/data/news) (news:india-yourstory)  published 2026-10-21 13:34 ingested 2026-10-22 03:02

[original source ↗](https://yourstory.com/2026/10/celebrities-dont-sell-product-does-ananth-narayanan-what-makes-d2c-brand-last)

## retained text

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document fetched 2026-10-22 03:02