# Salesforce to acquire customer engagement platform Braze in $5 . 66 - billion deal — retained record

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source: [news](https://highsignal.app/data/news) (news:mts-verification:theglobeandmail.com)  published 2026-10-20 14:00 ingested 2026-10-20 14:31

[Salesforce Inc.](https://highsignal.app/entities/CRM)[original source ↗](https://www.theglobeandmail.com/business/article-salesforce-to-acquire-customer-engagement-platform-braze/)

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Salesforce CRM-N said on Tuesday it would acquire customer engagement platform Braze BRZE-Q for about US$5.66-billion.

The customer relationship management platform’s shares fell 2.6 per cent in premarket trading.

Braze Class A shareholders will receive US$47.50 in cash per share, under the terms of the agreement.

The deal is expected to close in Salesforce’s fiscal year 2028, subject to approval by Braze shareholders and regulators.
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