# After its Odyssey, IMAX hits the big time — retained record

> Retained news record from news:economist-business.

Canonical: https://highsignal.app/data/records/40e0333c6b7737c4

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source: [news](https://highsignal.app/data/news) (news:economist-business)  published 2026-10-27 17:25 ingested 2026-10-28 02:52

[original source ↗](https://www.economist.com/business/2026/10/27/after-its-odyssey-imax-hits-the-big-time)

## retained text



```
Its popularity reflects a shift in how audiences think about cinemas
```



document fetched 2026-10-28 02:52 · canonical https://economist.com/business/2026/10/27/after-its-odyssey-imax-hits-the-big-time