# GSMA Industry Insight: Enabling seamless cellular wearable experiences — retained record

> Retained news record from news:rcr-wireless.

Canonical: https://highsignal.app/data/records/9ffe04949884f0a1

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source: [news](https://highsignal.app/data/news) (news:rcr-wireless)  published 2026-07-09 13:14 ingested 2026-07-10 09:14

[original source ↗](https://pages.rcrtech.com/gsma-entitlements-industry-insight)

## retained text



```
The smartwatch market isn't slowing down. Standalone cellular smartwatches already account for over 45% of total revenue, and OEMs like Apple, Samsung, Google and Huawei keep raising the bar on what "connected" means to consumers.

But here's the catch: none of it works at scale without entitlements running quietly in the background.

This GSMA Industry Insight break down:
```



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