# Apple Bets on Foldable iPhone Under New CEO — retained record

> Retained news record from news:bloomberg-tech.

Canonical: https://highsignal.app/data/records/acbfed4475c202ad

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source: [news](https://highsignal.app/data/news) (news:bloomberg-tech)  published 2026-09-05 12:23 ingested 2026-09-06 02:54

[original source ↗](https://www.bloomberg.com/news/videos/2026-09-05/apple-bets-on-foldable-iphone-under-new-ceo-video)

## retained text



```
Sep 5th, 2026
Apple Bets on Foldable iPhone Under New CEO
Apple CEO John Ternus is preparing for his first major product event since succeeding Tim Cook, with a foldable iPhone expected to headline the September 9 launch. Bloomberg Intelligence Senior Hardware Analyst Woo Jin Ho joins Christina Ruffini and Jeff Mason on Bloomberg This Weekend and says Ternus’ engineering background could bring renewed focus to hardware and expanding Apple’s ecosystem as smartphone upgrades become increasingly incremental.
```



document fetched 2026-09-06 02:54 · canonical https://bloomberg.com/news/videos/2026-09-05/apple-bets-on-foldable-iphone-under-new-ceo-video