# KPMG sets up sports tech hub to unlock India’s $40-bn sports opportunity by 2030 — retained record

> Retained news record from news:india-hindu-business.

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source: [news](https://highsignal.app/data/news) (news:india-hindu-business)  published 2026-11-13 16:16 ingested 2026-11-14 03:04

[original source ↗](https://www.thehindu.com/business/kpmg-sets-up-sports-tech-hub-to-unlock-indias-40-bn-sports-opportunity-by-2030/article71698350.ece)

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The firm is setting up a Sports Technology Hub to accelerate digital transformation across India's sports ecosystem. The initiative brings together AI, advanced analytics, computer vision, and emerging digital technologies to enhance fan experiences, athlete performance, commercial opportunities and sports operations, says Yezdi Nagporewalla, CEO, KPMG in India
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