On June 25, 2026, Apple raised prices across its Mac and iPad lineup by 17-25%, citing unprecedented memory and storage...

On June 25, 2026, Apple raised prices across its Mac and iPad lineup by 17-25%, citing unprecedented memory and storage cost increases driven by AI data center demand (Bloomberg, CNBC). Key changes: MacBook Neo from $599 to $699, MacBook Air 512GB from $1,099 to $1,299, MacBook Pro 1TB from $1,699 to $1,999, iPad Air from $599 to $749, iPad Pro from $999 to $1,199 (Tom's Hardware). Apple's stock fell 6.1%, its worst single-day drop in over a year (CNBC). CEO Tim Cook had warned price increases were 'unavoidable' (The Register). The move coincides with Micron announcing $100B in long-term supply agreements and stating no visibility on when the RAM crisis will end (Tom's Hardware). The price hikes signal that AI-driven memory inflation is now directly hitting consumer electronics, potentially dampening demand for Apple's products. Spillover effects benefit memory suppliers like Samsung, while competitors like Microsoft also raised Xbox prices hours later (TechCrunch).