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During its session with analysts and investors at Dreamforce, Salesforce issued a revenue forecast for fiscal 2030 of over $63 billion, topping analysts' estimates. The software vendor was expected to reach annual sales of $59.2 billion by that time, according to analysts polled by LSEG. This year's Dreamforce lands at a pivotal moment for Salesforce, which has been through a rocky year due to concerns about artificial intelligence hurting its business. But it's rebounded of late. "There's certain moments in our industry where everything is changing, and this is that moment for enterprise," CEO Marc Benioff said at the event. The SaaSpocalypse narrative, which started gaining traction in 2025, punished Salesforce and other software companies as frontier AI models became increasingly powerful. In its latest earnings report last month, Salesforce quieted the skeptics by reporting better-than-expected results and issuing an uplifting forecast. Profit was boosted by a $2.6 billion gain on strategic investments after the company bet on Anthropic. The stock jumped almost 23%, its best performance since 2020. Salesforce also announced Claudeforce, which allows organizations to work with Salesforce data in Anthropic's Claude. Days earlier, Benioff bragged about two executives who were returning to Salesforce after stints at OpenAI. Benioff kicked off Dreamforce this week by bringing on stage the AI industry's most powerful executives, including OpenAI's Sam Altman, Anthropic's Dario Amodei and Nvidia's Jensen Huang. Salesforce executives promoted a new AI reasoning model called Koa that's based on a model from Nvidia, and they showed off elaborate custom dashboards containing Salesforce data that's accessible in Claude. Up to 1,000 clients have signed up for the beta version with Claude, Patrick Stokes, Salesforce's president of applications and marketing, told investors and analysts on Wednesday. Meanwhile, in the past three months, Slack, the chat app Salesforce acquired for $27.1 billion in 2021, has emerged as a hub for communicating with AI agents, said Alexa Vignone, the company's president and chief revenue officer. "I'm not going to use the word 'SaaSpocalypse' anymore," said Miguel Milano, Salesforce's operating chief, at the event. "I hope you don't either, and the market will come to its senses, little by little." As the stock fell this year, Salesforce took advantage. It's now bought back a cumulative $60 billion worth of its own shares, said Robin Washington, Salesforce's chief operating and financial officer. Benioff said he was asked if he's "supposed to say thank you to all the people who sold us the stock at $150," Benioff said. "I don't know what that means exactly, but thank you to those people." The shares closed Wednesday above $250. Salesforce spent hundreds of millions of dollars on Anthropic stock, which will likely be worth tens of billions, Benioff told the gathering. "We'll end up probably selling it," he said, and paying off the company's accelerated share repurchase debt. "So it'll be a good trade for us." WATCH: Don't want AI companies to run into the same issues as social media companies, says Salesforce CEO
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