Kissht enters mutual fund distribution business with AMFI registration

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Fintech company Kissht has entered the mutual fund distribution business after its wholly owned subsidiary, Invincible Minds Private Limited, received an AMFI Registration Number (ARN).
The company informed stock exchanges on Tuesday that Invincible Minds received an email from the Association of Mutual Funds in India (AMFI) on July 14, confirming the grant of the ARN. The registration is valid from July 13, 2026, to July 12, 2029.
The development comes less than a month after Kissht incorporated Invincible Minds as its wholly owned subsidiary on June 17. The subsidiary was set up to expand the company's presence in financial services beyond its core lending business.
With the AMFI registration, Invincible Minds can now act as a mutual fund distributor after completing the required empanelment process with asset management companies. The move will allow Kissht to offer investment products alongside its existing credit offerings.
Founded by Ranvir Singh and Krishnan Vishwanathan, Kissht started as a digital lending platform offering personal loans and consumer credit products. Over the years, the company has expanded its financial services portfolio while building a large customer base across India.
The latest move reflects a broader trend among fintech companies that are diversifying beyond lending into wealth management. Several fintech platforms have added investment products such as mutual funds to improve customer engagement, increase cross-selling opportunities and build additional fee-based revenue streams.
Kissht has not disclosed when it plans to launch mutual fund distribution services or which asset management companies it intends to partner with. However, the AMFI registration marks the company's first formal step into the wealth management segment.
The company is listed on both the BSE and the NSE and disclosed the development under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations.
The company is currently tarded at Rs 314.55 ( as of 9.44 AM) with a total market capitalization of Rs 5,304 crore ($564 million).

document fetched 2026-07-17 08:07