Chip competition heats up for Nvidia

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A Chinese chip firm surged 180% in its stock-market debut, spotlighting the growing list of challengers to Nvidia’s dominance. Shanghai Enflame Technology’s IPO was 6,000 times oversubscribed, Nikkei reported, and its stock price surged despite declines across Asian markets.
Enflame’s opening day of trading came as a report from the chips-focused outlet SemiAnalysis showed that Google’s own AI-focused TPUs held key advantages over high-end Nvidia GPUs, in particular a potentially lower total cost of ownership. Other firms are also targeting Nvidia, but the world’s only $5 trillion company retains huge advantages: The semiconductor behemoth has been growing its hardware business surrounding GPUs and, as one analyst told Reuters, “it’s still core to the whole AI ecosystem.”

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