loading
loading
PhonePe has rebranded its homegrown app marketplace, Indus Appstore, as PhonePe Appstore, as it expands beyond app distribution into digital goods and services. Last week, PhonePe also rebranded Share.Market as PhonePe Invest. The platform is now available on more than 200 million devices through original equipment manufacturer (OEM) partnerships. Uttar Pradesh, Maharashtra, Bihar, Karnataka and Telangana are its top five states by adoption, according to the company. PhonePe Appstore offers apps and games across categories, including social, action and simulation. Its catalogue includes ChatGPT, Duolingo, ShareChat and Sony LIV, alongside games such as Honor of Kings and Hitwicket. The company is also expanding the platform to include gift cards and digital top-ups, leveraging PhonePe’s payments infrastructure to facilitate purchases. Gaming top-ups, including in-game currencies such as coins and skins, are expected to roll out first, followed by other digital products. As part of the expansion, PhonePe is launching phonepeappstore.com, a webstore that will allow users to discover and purchase digital goods through desktop and mobile browsers without downloading a dedicated app. The developers will also be able to use integrated payments, advertising and insights to promote their offerings and grow their businesses.
document fetched 2026-10-29 03:04