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Mumbai-based beauty, lifestyle and body care brand MoroMaa has raised Rs 1.5 crore from Aviral Bhatnagar of AJ VC for a 9% equity stake. Founded by Soundous Moufakir, MoroMaa was launched in June 2026, and is building what it calls M Beauty, a Moroccan beauty category in India. The brand uses Moroccan ingredients sourced directly from Morocco and aims to bring Moroccan beauty practices to Indian consumers. The funding comes within a few months of the brand’s launch. MoroMaa claims two of its products sold out within the first two months of operations. The company plans to use the capital to expand its product portfolio, strengthen distribution and increase its reach in India. Soundous is the solo founder and CEO of MoroMaa. She has a background in finance and entertainment. MoroMaa focuses on artists and Moroccan ingredients and beauty traditions. With the new investment, MoroMaa plans to focus on product development, distribution and building awareness around Moroccan beauty in India.
document fetched 2026-09-19 02:59