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Ebitda fell 52% to ₹71 crore, pulling the margin down to 3.2% from 7.4% a year earlier, as higher programming and promotional costs weighed on profitability. Total expenditure rose 18% to ₹2,154 crore, with operating expenses increasing 14% to ₹1,225 crore and advertising and promotion (A&P;) spends surging 55% to ₹571 crore. The increase reflected FIFA-related programming costs and investments in initiatives such as Bullet and Music. Advertising revenue remained flat at ₹803 crore, while subscription revenue grew 30% to ₹1,332 crore. Domestic advertising was supported by FIFA, marquee shows such as Sa Re Ga Ma Pa and fresh content launches. The company expects the festive season to aid advertising growth. FIFA 2026 and a strong content pipeline also drove higher digital average revenue per user (ARPU) and subscriber growth. ZEE5 revenue more than doubled 101% to ₹626 crore, while Ebitda turned positive at ₹42 crore against a loss of ₹31 crore a year earlier. The platform released 34 shows and movies, including nine originals, during the quarter, maintaining stable usage and engagement. Zee's TV network share stood at 20% in week 24 of 2026, its highest in more than 7 years. Television ratings remain suspended following the ministry of information and broadcasting's direction to the Broadcast Audience Research Council India to comply with the TV Ratings Guidelines 2026. (What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .) Subscribe to ET Prime and read the Economic Times ePaper Online.and Sensex Today. Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price (What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .) Subscribe to ET Prime and read the Economic Times ePaper Online.and Sensex Today. Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price
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