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Let’s Game Now, a gaming and esports company, has raised Rs 30 crore in a funding round co-led by Anand Mahindra and Bestvantage Investments, with participation from a UAE-based family office. The fresh funds will be used to accelerate the development of the Indian Super Gaming League (ISGL), Let’s Game Now said in a press release. Founded in 2018 by Santanu Basu, Let’s Game Now is an Indian esports and gaming tournament platform that connects brands with gamers. The company hosts online tournaments, organises large-scale offline events and provides live broadcasting services across South Asia and Southeast Asia. The company claims to have a total reach of over 50 million, with more than 2,000 events organised, over 30 clients served and a presence in 18 countries. Let’s Game Now’s community includes over 1.4 million members, around 387.9K YouTube subscribers, 193.3K Discord members and 40K Instagram followers. It also has a database of over 100K gamers. The company has a grassroots presence across more than 400 colleges in over 80 cities, reaching more than 700K students. Its campus network includes over 20 events and more than 30 club partnerships. According to market research, the Indian gaming market is valued at approximately $3.8 billion and is projected to reach $9.2 billion by FY29.
document fetched 2026-10-29 03:04