Salesforce to acquire customer engagement platform Braze in $5 . 66 - billion deal

source: news (news:mts-verification:theglobeandmail.com)published 2026-10-20 14:00ingested 2026-10-20 14:31

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Salesforce CRM-N said on Tuesday it would acquire customer engagement platform Braze BRZE-Q for about US$5.66-billion.

The customer relationship management platform’s shares fell 2.6 per cent in premarket trading.

Braze Class A shareholders will receive US$47.50 in cash per share, under the terms of the agreement.

The deal is expected to close in Salesforce’s fiscal year 2028, subject to approval by Braze shareholders and regulators.

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