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VerSe Innovation, the parent company of Dailyhunt and Josh, has launched SparkStation, an AI-powered content production platform that brings different stages of video and advertising production into a single workflow. The company unveiled the platform at Film Expo 2026 as it looks to target filmmakers, production houses, brands, agencies, creators and influencers. SparkStation covers the production process from ideation and scripting to storyboarding, casting, location and costume design, shot creation, music and dialogue generation, editing, captioning, rendering and ad creation. The platform is designed to allow users to move between these stages without switching between multiple tools. For filmmakers, SparkStation includes tools such as story builder, script coverage, casting, location design and shot creation. Users can also generate music and dialogue and edit and render the final output. Importantly, projects can be exported to professional editing software including Premiere Pro, Final Cut Pro and DaVinci Resolve, allowing production teams to retain their existing post-production workflows. The platform also addresses consistency, which remains a challenge with AI-generated video. Users can lock five elements, including a character’s face, expression, wardrobe, location and props, and carry them across multiple scenes. Spark Station uses a model-agnostic AI layer to assign different tasks to models suited to them. Video generation, character creation, camera movements, voice and language can therefore be handled by different models while remaining within the same interface. For brands, e-commerce companies and agencies, the platform supports image, video, UGC and performance ad creation. It can generate product creatives at catalogue scale and produce multiple versions of campaigns for different platforms, languages and formats. SparkStation also supports localisation in more than 60 languages, including changes to lip movements, emotional delivery and local expressions. For creators and influencers, the company is offering templates and studio-style production tools through a credits-based model. Studios and brands will have access to seat-based SaaS plans, while larger customers can opt for enterprise licensing and API access. VerSe claims SparkStation can reduce the cost of producing a 60-second brand film from Rs 10-25 lakh to Rs 50,000-75,000. It also expects production timelines to fall from several weeks to around 24 hours. These figures are company estimates and will need to be tested as the platform scales. SparkStation enters beta today, with general availability from October 1. VerSe will invest over $30 million in 24 months, targeting over 100 studios, 1,000 brands and thousands of creators.
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