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The internet has a trust problem, and it’s not just because social media feeds are filling up with AI slop. AI-generated text and images are now making their way into job applications, product reviews, and even insurance claims, leaving platforms and users alike scrambling to figure out what’s real. A handful of startups have cropped up in the past couple of years to become the “trust layer” the internet needs — including Pangram. The startup recently snapped up $9 million for its AI detection system and landed a partnership with Substack, which is now using Pangram’s tech to show readers which of their favorite authors use AI to write their newsletters. Pangram also recently dropped a new AI image detection tool. Watch as Pangram co-founder and CEO Max Spero joins TechCrunch’s Equity podcast to dig into the promise of AI detection tools and where to draw the line between AI assisted and AI generated. Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.
document fetched 2026-09-03 02:59 · canonical https://techcrunch.com/video/pangrams-max-spero-on-why-ai-detection-is-harder-than-real-or-fake