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Virat Kohli-backed menswear brand Wrogn recorded modest revenue growth of 9% to Rs 244 crore in FY26, far behind newer brand Snitch and rival Rare Rabbit, which reported revenue of Rs 900 crore and Rs 1,100 crore, respectively. Wrogn's losses also widened during the fiscal year, adding to its profitability challenges. For context, Wrogn had witnessed a 9% decline in operating revenue to Rs 223 crore in FY25. Founded in 2014, Wrogn, operated by Universal Sportsbiz Private Limited (USPL), offers casual menswear, including T-shirts, shirts, jeans and accessories. The Bengaluru-based company has received backing from investors such as Virat Kohli, Accel and Aditya Birla and sells its products through online marketplaces and offline retail channels. Sales of these products remained Wrogn’s primary source of revenue. The company also earned Rs 10.17 crore from non-operating activities, including interest on deposits and gains on financial assets, taking its total income to Rs 254 crore in FY26 from Rs 232 crore in FY25. For the fashion brand, cost of materials remained Wrogn's largest expense, accounting for 35% of its total expenditure. However, the cost declined 5% to Rs 119.7 crore in FY26 from Rs 125.7 crore in FY25. Employee benefit expenses increased 14% to Rs 44.2 crore. Marketing expenditure surged 44% to Rs 57.8 crore in FY26, while commission costs rose 6% to Rs 42.1 crore. Brand consultancy charges more than doubled to Rs 19.7 crore, while other expenses, including depreciation & amortization expenses, finance cost stood added another Rs 78.6 crore. Overall, Wrogn's total expenditure increased 9.5% to Rs 342.4 crore in FY26 from Rs 312.6 crore in FY25. Higher marketing and brand consultancy expenses weighed on Wrogn's profitability, with its loss widening 17% to Rs 88.4 crore in FY26 from Rs 75.5 crore in FY25. Despite the wider loss, its EBITDA margin improved to negative 27.6% from negative 30.8% in the preceding fiscal year. On a unit level, Wrogn spent Rs 1.4 to earn a rupee of operating revenue in FY26. Wrogn's cash and bank balances increased to Rs 24.3 crore at the end of FY26 from Rs 9.7 crore a year earlier. Its current assets stood at Rs 181 crore, compared with Rs 177.2 crore in FY25. In a recent press release, Wrogn said it started FY27 with 40% year-on-year growth in gross merchandise value (GMV) to Rs 125 crore in the first quarter, while its EBITDA loss narrowed 34% during the period. The company also claimed that its adjusted EBITDA loss narrowed to Rs 38 crore in FY26 from Rs 54 crore in FY25. Wrogn also targeting Rs 600 crore in GMV for FY27 and plans to expand its exclusive brand outlet network to over 100 stores by March 2027.
document fetched 2026-09-22 02:55