MSI and Colorful raise Nvidia RTX 50-series prices in China by up to 59% across the entire lineup — change in distributer pricing suggests GPU price hikes are on the way
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MSI and Colorful raise Nvidia RTX 50-series prices in China by up to 59% across the entire lineup — change in distributer pricing suggests GPU price hikes are on the way AMD and Intel GPUs also receive price hikes. The ongoing component crisis has forced manufacturers to raise product prices around the world, which includes the best GPUs. MSI and PNY have just announced new prices for all RTX 50-series graphics cards for China, representing up to a 59% hike compared to MSRP. While Nvidia GPUs have been the most affected, offerings from Intel and AMD are also experiencing a similar predicament, according to Wccftech. MSI's price list actually shows the old prices (from a week ago) as well as the new ones, giving us an official percentage difference of 10-20%. Keep in mind the old prices still weren't at MSRP. The RTX 5080 Shadow 3X OC/Ventus sees the biggest change, going from 10,000 Yuan ($1,477) to 12,000 Yuan ($1,773), constituting a 20% hike. Other RTX 5080 variants received a pretty similar 18% hike, while the RTX 5070 Ti Shadow 3X OC now costs 19.5% more. The highest-end Blackwell GPU available in China, the RTX 5090 D V2 is a cut-down version of the RTX 5090, featuring 24GB of VRAM instead of 32GB. MSI raised its price by 13%, which is less than every RTX 5060 and RTX 5050 variant — those were around 14-15%. The RTX 5060 Ti (8GB and 16GB) and RTX 5070 both received price hikes under 10% compared to their old prices. If you put these numbers up against these GPUs' MSRPs then the picture becomes a lot grimmer. The RTX 5070 Ti Gaming Trio OC is now priced 76% above MSRP, while its cheaper Shadow 3X OC variant is still 67% more expensive than the suggested retail price. The prices for the RTX 5090 D V2 are 57.5% higher, the RTX 5080 and 5060 Ti up to 56% higher, the RTX 5060 up to 45% higher, and the RTX 5070 up to 42% higher. Moving onto Colorful's list, the company doesn't provide old prices to compare against, so we can only reference them against the MSRPs. The top-end offering, the RTX 5080 Vulcan W OC is now priced 59% above MSRP, while the 5070 Ti Vulcan W OC is 58.5% higher. The RTX 5070 and 5060 Ti 16GB models were largely under the 50% threshold, while price hikes for the RTX 5060 Ti 8GB and RTX 5060 variants were under 30% compared to MSRP. Both of these lists came directly from the distributors but marketplaces online show that AMD and Intel GPUs are also more expensive now, as well. AMD's cards are selling for 14% to 29% higher prices, and Blue Team's cards are seeing $200 to almost $300 bumps, according to Wccftech. The RX 9060 XT 16GB is the worst offender among the two lineups, being hiked up by 28.8% compared to its MSRP. All of this is happening because VRAM prices have skyrocketed over the past year, with reports highlighting a $20 price increase per module. That means an 8GB card, with taxes included, should cost almost $100 more now, a 12GB card about $130 more, and a 16GB card roughly $180 more, and that's just accounting for VRAM price changes. With prices going up, there's an additional element of supply and demand that is pushing prices higher. Get Tom's Hardware's best news and in-depth reviews, straight to your inbox. There are no signs of the component crisis slowing down; in fact, we only see more fearmongering from major companies, persuading them to buy whatever they want now instead of waiting for some miracle market crash. With the way things are looking right now, prices don't seem to be coming down anytime soon, that much is clear. Follow Tom's Hardware on Google News, or add us as a preferred source, to get our latest news, analysis, & reviews in your feeds. Hassam Nasir is a die-hard hardware enthusiast with years of experience as a tech editor and writer, focusing on detailed CPU comparisons and general hardware news. When he’s not working, you’ll find him bending tubes for his ever-evolving custom water-loop gaming rig or benchmarking the latest CPUs and GPUs just for fun. - hotaru251 step 1 on how to kill pc gaming industry: move GPU cost from a casuals hobby value to a wealthy persons hobby valueReply at the price point might as well skip making anything below the 70 sku (maybe even skip the base sku) - usertests Reply Grab a used RX 580 8GB or something like that for $50-80, and enjoy playing some PS4-era games.hotaru251 said:step 1 on how to kill pc gaming industry: move GPU cost from a casuals hobby value to a wealthy persons hobby value at the price point might as well skip making anything below the 70 sku (maybe even skip the base sku) - Ricket5 Reply There are cheaper solutions out there for PC gaming. You don't need the latest and greatest. PC gaming isn't dying it's just moving to the cloud like everything else PC.hotaru251 said:step 1 on how to kill pc gaming industry: move GPU cost from a casuals hobby value to a wealthy persons hobby value at the price point might as well skip making anything below the 70 sku (maybe even skip the base sku) - thisisaname Reply Cheaper short term but the clouds is very much part of you will own nothing and be happy. You buy it you own it (well sort of) when you rent there is no question about owning it.Ricket5 said:There are cheaper solutions out there for PC gaming. You don't need the latest and greatest. PC gaming isn't dying it's just moving to the cloud like everything else PC. - hotaru251 Reply only works for the now.usertests said:Grab a used RX 580 8GB or something like that for $50-80, and enjoy playing some PS4-era games. Game market doesn't make stuff based on old gpu's they ride the mid tier of newer gpu performance. yes, but only for now.Ricket5 said:There are cheaper solutions out there for PC gaming. ask google stadia how that worked out.Ricket5 said:PC gaming isn't dying it's just moving to the cloud like everything else PC. cloud gaming doesnt work for most of the world. - JayGau Reply I will not openly say what I think about this comment to avoid being indefinitely banned from this forum, but you can guess how it would sound like if I did.Ricket5 said:There are cheaper solutions out there for PC gaming. You don't need the latest and greatest. PC gaming isn't dying it's just moving to the cloud like everything else PC. Cloud gaming and end of PC gaming are the same thing with different names. Everyone knows that if game streaming becomes the standard way to play video games, it will quickly become like the mobile gaming model: never-ending games filled with micro-transactions and solely designed to be addictive rather than fun. And the corporations that are doing everything they can to rise prices above anthing most people can afford want exactly that to happen so they can charge us subscriptions for the rest of our lives. And you telling us this like it's perfectly normal and acceptable makes me think you are another of those corpo-paid new users that are flooding forums right now. - Lamarr the Strelok Reply RX 570 8Gb Vram here. Not the smoothest experience but I'm happy I have that little sucker. No ray tracing but it does a good job,considering everything going on.usertests said:Grab a used RX 580 8GB or something like that for $50-80, and enjoy playing some PS4-era games. - Lamarr the Strelok Reply It may not be the case here but conspiracies are not needed when customers make countless excuses for awful corpo behavior. And absolutely ignore the many faults cloud gaming will have. It's only a matter of time til nvidia stops selling gaming gpu,s and force you to rent a gpu via "the cloud".JayGau said:I will not openly say what I think about this comment to avoid being indefinitely banned from this forum, but you can guess how it would sound like if I did. Cloud gaming and end of PC gaming are the same thing with different names. Everyone knows that if game streaming becomes the standard way to play video games, it will quickly become like the mobile gaming model: never-ending games filled with micro-transactions and solely designed to be addictive rather than fun. And the corporations that are doing everything they can to rise prices above anthing most people can afford want exactly that to happen so they can charge us subscriptions for the rest of our lives. And you telling us this like it's perfectly normal and acceptable makes me think you are another of those corpo-paid new users that are flooding forums right now. Nvidia fans better get their excuses ready for when that day comes. It IS coming ,BTW.
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