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Dive Brief: - Stacie Borteck Dattner, a longtime merchant at Bloomingdale’s, is leaving to lead merchandising at another Macy’s Inc. nameplate, Bluemercury. - Dattner starts the job Monday. She will report to Bluemercury CEO Alexandre Choueiri, who arrived at Bluemercury this summer after previously leading Kering Beauté’s Americas division. - The beauty retailer has been a performer for Macy’s Inc., posting its sixth straight year of growth last year. Fiscal 2025 comps there rose 1.6%, and Q2 comps rose over 6%. Dive Insight: While Macy’s Inc.’s namesake banner plods away at its turnaround, Bloomingdale’s and Bluemercury provide sources of strength. Dattner isn’t going far. The ties between the two luxury banners are strong, with Choueiri reporting to Bloomingdale’s CEO Olivier Bron. Her nearly two decades at Bloomingdale’s included seven years leading the department store’s beauty and fragrance division. During that time she worked to elevate the Bloomingdale’s fragrance assortment and launched a beauty retail concept that included emerging brands and new ways to shop, according to a Bluemercury press release Thursday. Most recently, Dattner was Bloomingdale’s senior principal of strategic capital planning and brand integration. In that role she worked with senior leadership, merchants and luxury brand partners on capital strategy, major store projects and brand integration initiatives, as well as the retailer’s broader transformation strategy. Dattner will lead Bluemercury’s merchandising strategy, proprietary brands and vendor marketing, with an eye to “strengthening its distinctive point of view on luxury beauty,” per the release. “Stacie is an exceptional merchant and leader who brings a deep understanding of luxury retail and the client experience, along with a strong perspective on beauty," Choueiri said in a statement. While Bluemercury is already a robust player within Macy’s Inc. and the broader beauty sector, it does have further to grow, according to GlobalData Managing Director Neil Saunders. “In our view, while the business is a smaller part of the beauty market compared to chains like Sephora and Ulta, it has a lot of forward potential to become a more significant part of the market and of greater benefit to Macy’s,” he said in emailed comments last month.
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