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Nvidia's top-end RTX 5090 gaming GPU now costs at least $5,000 — Blackwell cards continue to endure drastic price hikes It's all down to AI It's hard to believe Nvidia first announced the RTX 5090 at last year's CES for just $1,999. Even keeping in mind the fact that MSRP is often just a guideline, prices have still surged astronomically thanks to the AI rush. A brand-new RTX 5090 now costs $5,000 in North America, and more across other parts of the world. That's a 2.5x increase in less than two years, and the same fate follows the rest of the RTX 50-series family as well. Currently, the cheapest RTX 5090 in the States is the Zotac Solid OC listed for $4,999 at Newegg. It does come with a $60 game and a $145 power supply, but you're still paying $5,000 for a card that cost less than half as much ($2,250) exactly one year ago. A more desirable variant such as the ROG Astral 4X OC is now going for $6,000 while it could be had for $3,360 from various retailers last year. An almost 2x jump in the span of twelve months, and a 3x jump compared to MSRP, though this is a novelty model. Taking a look at European pricing, the most affordable RTX 5090 in Germany is the MSI Gaming Trio OC variant at 4,850 Euros, or ~$5,620. According to Geizhals, this card was listed for 2,249 Euros ($2,600) a year ago, so more than twice as expensive. Hell, it was 800 Euros ($927) cheaper just last month! The ROG Astral 4X OC model is selling for 5,300 Euros ($6,143) right now while it cost 2,870 Euros ($3,326) the same time last year — once again, almost twice as much. Other desirable RTX 50-series GPUs such as the RTX 5080, RTX 5070 Ti, RTX 5060 Ti 16GB and the RTX 5060 have all seen price hikes, too. After the 5090, it's the RTX 5060 Ti 16GB that has suffered the most with a 77% increase in price ($761 currently) compared to MSRP ($429). The RTX 5080 is 55% more expensive ($1,549 currently) than its MSRP ($999), while both the RTX 5060 ($299 to $448 currently) and RTX 5070 Ti ($749 to $1,119 currently) are now listed for about 50% more than what they launched at. The least affected card throughout this fiasco is Nvidia's base model: the RTX 5050. But even then, it has seen a 20% price hike, going from a $249 MSRP to $299 current availability. The RTX 5060 Ti 8GB, which people usually write off for its 16GB cousin, is still 32% more expensive now at $500; it launched at $380. Across the entire Blackwell family, the average price increase is about 60% or 1.6x higher compared to MSRP. Like SSDs and RAM, GPU prices are being squeezed by dwindling supply of vital components that are being diverted to enterprise customers, fuelling massive AI buildouts. RAM prices have increased by 500% in the last 12 months, and SSDs aren't much better. The overall price crunch is making DIY PC building increasingly less viable. Follow Tom's Hardware on Google News, or add us as a preferred source, to get our latest news, analysis, & reviews in your feeds. Get Tom's Hardware's best news and in-depth reviews, straight to your inbox. Hassam Nasir is a die-hard hardware enthusiast with years of experience as a tech editor and writer, focusing on detailed CPU comparisons and general hardware news. When he’s not working, you’ll find him bending tubes for his ever-evolving custom water-loop gaming rig or benchmarking the latest CPUs and GPUs just for fun. - call101010 My whole PC costed me $3000 two and half years ago ...Reply 14900K , RTX 4090 , 64GB RAM , 1TB SSD ... - Eximo Or a way to make money with it.Reply Still crazy though. 2006 flagship was the 8800GTX, that was $600, adjusted for inflation, just shy of $1000. So the new flagship is 5 times that, and even at MSRP, 2.5 times that. 2016 flagship, if we can call it that, was the Titan X (Pascal) for $1200. ($1600) Not a good trend line. - usertests Reply The RTX 5090 has a 24.8% greater die size than the Titan X, and we've gone from around $3,000 TSMC 28nm wafers, to around $18,000 to $20,000 for TSMC 4N wafers. There's some inflation between those numbers but you get the picture.Eximo said:2016 flagship, if we can call it that, was the Titan X (Pascal) for $1200. ($1600) The RTX 5090 MSRP was $2,000. Few people enjoyed that price, but during the second half of 2025, it was often below $3,000. So, bad trends, but not entirely unexpected or uniformly terrible. There's light at the end of the tunnel. - Eximo Replyusertests said:So, bad trends, but not entirely unexpected or uniformly terrible. There's light at the end of the tunnel. I agree completely. People point at the high end cards but I still say with the mid-range cards we get more bang for the buck then most people realize. The cards are more expensive then their predecessors, but they are also huge in comparison when it comes to compute and features. 1080 Ti : 3584 cuda cores (Wins in bandwidth and capacity) 5060 : 3840 cuda cores (Matches the GTX 1080 in bandwidth and memory) My nephew has my 1080, still runs anything he wants to play. I've been an 80 class buyer for a long time. But I think the future for me is going to be the 70 class cards. Probably pick up whatever replaces the 9070 XT. - acadia11 Reply Same thing was said about those of us who bought at$2500 , how you like me now. The guy who buys at $5000 can say the same thing when this card easily hits $10,000-$15,000… the moral of the story it’s not your money and probably best not to wait unless you don’t mind waiting to to 2030 … when you’ll probably just pay a level offed price of $10KTechieTwo said:Anyone that would pay $5000 has more money than brains. - Bigshrimp I wonder if each RTX $5090 you buy equals a plus one to Jensen's leather jacket collection? Plenty of them sold for them data centers though...Reply - txfeinbergs I bought my entire Alienware Area 51 system for $4200 4 months ago. RTX 5090, 32GB DDR5 6400 RAM, AMD 9950X3D, 1 TB Gen 5 SSD, 1500 watts. Timing is everything. That same system is now listed for $6700.Reply
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