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Every Saturday, the best of STH is delivered directly to our subscribers’ inboxes. This weekly newsletter is something I personally do every week, even when traveling. I am currently writing this one on a flight back from Seoul, South Korea. The goal of the newsletter we started a few years ago was to update our readers on highlights from the week. Not everyone has time to read STH every day. The newsletter is a way to stay quickly updated on what is happening in the markets we cover and in the reviews we do. In Q3 2024, we also launched a new (paid) Substack, which has become our second newsletter publication venue. The Axautik Group Substack In Q3 2024, we launched our new Substack. The goal is to supplement what we have on STH with additional detail in the Substack. Frankly, some topics might be fascinating, but we do not cover them because STH is not the right venue for them. It is also a way to give a little bit more detail for folks in financial communities and data center infrastructure providers. It also gives them an avenue to support our work. The Axautik Group (when reading this, think of pronouncing it as “exotic”) is the analyst arm for STH. We also have a few paid reports online. We are trying to get things in the right buckets, which is never easy, but I think we are doing a decent job so far. We are targeting Substack at a lower volume and traffic, but a more detailed paid tier. If you want to support STH and your company purchases industry subscriptions, the new Substack is our offering. If you are an STH reader and have a company subscription allowance you need to use by the end of the quarter, it would be much appreciated if you could subscribe. What is in the STH Newsletter, and how are features chosen? You can check out a recent edition here for a flavor. The STH Newsletter has settled on a format that has three basic sections: - Recap of the week - Top five stories of the week - A preview of the STH content plan for the next week Each week, I reflect on what we covered that I felt had the biggest industry impact, or on the key theme(s) of STH coverage for that week. Then there are the top five stories over the past seven days in the STH Newsletter. Over time, this section turned into my top 5 picks from the week. Usually, I try to highlight reviews and a few other pieces of content I personally liked best. We constantly have companies trying to advertise to the thousands of readers who subscribe to our newsletter, but I want this to be based solely on the STH team’s week-to-week input. Finally, I enjoy sharing a little preview of what is coming on STH the following week. Usually, at the end of the newsletter, I try to add a few hints about big industry events and upcoming content on STH. The end goal is to provide STH readers with perspectives on topics so that, if they are away on vacation or for another reason, they can quickly catch up. Subscribe to the STH Newsletter Subscribing to the newsletter is easy. Here is the form. We are not selling your e-mail addresses in the weekly newsletter, and MailChimp now manages everything, so you can subscribe to or unsubscribe from the list as you want. MailChimp has a great system for managing it. The goal of our newsletter is to be an easy tool for our readers, not a burden. Final Words I hope this is a useful way to keep current on STH even if you do not have time to drop by every day. Also, to those who see me at events and mention the newsletter, that is a big reason we keep it going. We are not promoting the newsletter via overlays and pop-ups. Those are very effective, but they hurt our readers’ experience. I do not like them, so we will not have newsletter signup overlays as long as I have a say. I run STH as if I wanted to visit it daily, even if I did not work on it. Likewise, the STH Weekly Newsletter is designed to be something I would want to receive. It is a simple formula that is often disregarded in the tech website space.
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