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Baby-focused quick commerce startup Kiddo has raised Rs 12.5 crore in a pre-seed funding round led by Campus Fund, with participation from a group of strategic angels. The fresh funds will be used for customer acquisition, dark store expansion across Delhi NCR, technology and product development, and team building, Kiddo said in a press release. Launched last year by Ankit Kawatra, Kiddo delivers baby care and parenting essentials within minutes. The startup combines quick delivery with life-stage based product recommendations for parents. According to a market report, India’s baby care market reached $31 billion in 2022 and is projected to reach $56 billion by 2029, growing at a CAGR of 13% to 14%. Kiddo claims to have curated more than 30,000 SKUs across essentials, fashion and other categories since inception. It targets high-income households and currently operates in Delhi NCR, with plans to expand its dark store network by the end of the year. The company also claims its blended gross margin is higher than the typical margins of horizontal grocery quick commerce players. Kiddo competes with players such as FirstCry, AllThingsBaby and OZi in the baby and kids’ commerce segment. Gurugram-based OZi raised $3.3 million in seed funding from Blume Ventures in October last year and later secured $6.2 million in a Series A round led by RTP Global in March this year. The platform offers more than 15,000 products with delivery within 60 minutes. Bengaluru-based Peeko, another babycare-focused quick commerce platform, raised $3.2 million from Stellaris Venture Partners in August last year and later secured Rs 67.4 crore in a Series A round led by Chiratae Ventures in August 2026. It offers products across baby apparel, toys, gear and consumables. The segment is also seeing established players such as FirstCry expand faster-delivery services as demand for convenience in the parenting category grows.
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