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Apple shares in focus: Shares of Apple Inc fell 1.3% in intraday trade on 8 September, dropping to $315 per share on Nasdaq, ahead of an event where the company is poised to unveil its first foldable phone, along with the iPhone 18 Pro and iPhone 18 Pro Max. The introduction will also serve as a debut of sorts for CEO John Ternus, who took the job on September 1. At Wednesday's event, Apple is expected to update its premium iPhone Pro and Pro Max devices but hold off on refreshing the iPhone Air and the base and budget lines until spring 2027. The aim is to drive interest in the real star of tomorrow's show: the folding phone. Analysts expect Apple to announce a new iPhone at its headquarters in Cupertino, California, that folds open like a passport, Reuters reported. They said it could quickly emerge as the category leader in the nascent folding-phone market, despite an expected price of more than $2,500 and cameras and processors that may not lead the market. "Even with a $2,500 price tag, the Apple foldable is going to fly off the shelves, especially because Apple is excellent at creating an aura of exclusivity, luxury, and scarcity," Nabila Popal, senior research director at IDC, told Reuters. The device represents the biggest single design change in the nearly 20-year history of the iPhone, which accounts for roughly half of Apple's sales. While Samsung, Google and China's Huawei have sold folding phones since 2019, analysts expect Apple to benefit from entering the market late by solving key engineering challenges, such as developing a hinge that feels sturdy over thousands of uses and minimising any crease in the screen when the device is open. Apple Inc's push into foldable phones dates back several years, long before the company is expected to unveil its first foldable iPhone tomorrow. Around 2020, then-CEO Tim Cook returned from a trip to Asia increasingly convinced that foldable phones could become an important new category in the smartphone market. During visits to China and other parts of the region, Cook saw growing numbers of consumers using foldable devices from Samsung Electronics, Huawei Technologies and other smartphone makers, Bloomberg reported. The experience reinforced the view that Apple needed a device of its own and prompted the company to accelerate its efforts in the category. Apple's secretive core technology development teams within its hardware engineering organisation had already been studying foldable phones, displays and related components for years by then, as per the report. In fact, Apple's work on foldable technology began well before Samsung helped put the category on the map with the launch of the Galaxy Fold in 2019, according to people familiar with the matter told Bloomberg. Now, years after those early efforts began, Apple is poised to bring its own foldable iPhone to market, marking what could be the company's biggest design shift in the iPhone's nearly two-decade history. (With inputs from Reuters and Bloomberg) Disclaimer: We advise investors to check with certified experts before making any investment decisions. Ksheera Sagar has been working as a Market Research Analyst at LiveMint for the past four years, covering stocks, commodities, and broader financial markets. In this role, he closely tracks daily market movements, corporate earnings, sector trends, and macroeconomic developments. <br><br> He has over a decade of experience in the financial services industry and has previously worked with multiple organisations, including global investment bank J.P. Morgan, bringing strong research experience into the newsroom. <br><br> During his career, he has gained extensive exposure to equity research, market analysis, and financial data interpretation, strengthening his expertise across asset classes and market cycles. <br><br> He is known for his data-driven analysis and crisp, listicle-style market stories that break down complex financial developments across key markets for a wide audience. His strong research skills enable him to write detailed and insightful stories on stocks and sectors, focusing on the underlying factors driving market movements. <br><br> His work combines quantitative insights with clear storytelling, presenting financial developments in a clear and structured manner. Moreover, he enjoys writing multibagger and listicle-style copies. Outside of work, Ksheera enjoys playing the piano and exploring new places. He has a keen interest in travel, music, and continuously learning about global markets and economic trends. Catch all the Business News , Market News , Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates. Oops! Looks like you have exceeded the limit to bookmark the image. Remove some to bookmark this image.
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