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Innovation in Ireland: How Irish brands scale with Gemini Enterprise Sandeep Khanna Managing Director, Google Cloud U.K. & Ireland In recent decades, Ireland has grown into a vibrant hub for global technology. As modernization accelerates, Irish organizations — spanning government agencies, established enterprise brands, and growing startups in AI and other areas — are all advancing their technical foundations. Today, leaders across the country are injecting agentic AI into every layer of their business and operational workflows. We are seeing organizations move from early prototypes to production-ready deployments using Gemini Enterprise. This progress supports Ireland's competitive position within the European market. According to a recent Implement Consulting Group report assessing Google’s local contribution, public and private leaders estimate between 40 billion to 45 billion euros of economic potential in global AI markets. This ambition aligns with broader government initiatives. Since assuming the presidency of the Council of the European Union for the second half of 2026, Ireland has steered higher-level technology and policy discussions, outlining a National Digital and AI Strategy to improve productivity and innovation across sectors. To support this strategy, we are focused on making these capabilities more accessible. Our local teams are collaborating with industry leaders to implement Gemini Enterprise which offers capabilities that range from conversational AI agents and natural language data analysis, to optimizing operations with agentic ecosystems. The economic impact is already taking shape. In 2025 alone, Google operations — including our AI and cloud services — added an estimated 10 billion euros to the Irish gross domestic product. And this momentum is shared: Organizations across Ireland are using Google Cloud to modernize infrastructure and put AI to work. Here are several ways Irish organizations are modernizing with Google Cloud and Gemini Enterprise: Ryanair supports millions of passengers through AI-backed operations Ryanair, Europe’s largest airline, is modernizing its collaborative operations and infrastructure by deploying Gemini Enterprise and Google Workspace for some 35,000 employees. Flight crews, operations planners, and corporate staff will benefit from streamlined decision-making, optimized crew logistics, and enhanced corporate productivity. At the same time, a dual-cloud strategy strengthens infrastructure resilience as the airline targets growth to 300 million passengers by 2034. Smyths Toys rethinks the customer experience with agentic support As one the world’s largest specialty toy retailers, Smyths Toys is reshaping its customer support with Google Cloud and Gemini Enterprise. By introducing an AI agent named Codie, the retailer has resolved more than 60% of its web inquiries and reduced holiday email backlogs. Customer care teams that previously handled up to 1,000 peak-season emails a day can now focus on the roughly 50 cases that need more complex judgment. The Irish Revenue Commissioners: Advancing public sector data Public sector agencies are also making strides in Ireland. The Irish Revenue Commissioners — responsible for taxes, customs, and keeping Ireland’s economy running smoothly — is working with Google Cloud to migrate from legacy on-premise systems to a unified AI-lakehouse architecture designed to break down data silos and establish a single source of truth. Strict data sovereignty controls safeguard taxpayer information while Gemini Enterprise powers agentic data analysis, helping Revenue deliver secure, responsive public services. Virgin Media Ireland: Accelerating workflows Supported by Liberty Global's partnership with Google Cloud, Virgin Media Ireland is moving AI from exploration to production. Through modern infrastructure and automation, the team now deploys workloads three times faster, is in the process of rolling out multiple AI agents, and is launching new customer services designed to drive business growth. Irish startups scaling with enterprise tools While established enterprises are modernizing legacy systems, Irish startups are building on modern technology from day one. Backed by a strong local tech ecosystem, these agile teams are creating services that compete on an international stage. Hexis: Scaling personalized sports nutrition Hexis builds technology solutions that help athletes refine their performance and recovery. By storing and processing that real-time biometric and behavioral data in Google Cloud, Hexis uses Gemini Enterprise to power natural language conversations that explain fueling adjustments to users throughout the day. Today, the platform supports 40% of the Tour de France peloton and half of Premier League clubs during the 2026–2027 season. Kitman Labs: Unifying performance analytics Founded in Dublin in 2012, Kitman Labs provides sports science and performance intelligence to more than 4,000 sporting organizations across 26 countries. By combining its intelligence platform with advanced analytics and Gemini Enterprise, Kitman Labs helps teams make data-informed decisions that support athlete health, lower injury risk, and extend player career longevity. Spryt: Automating healthcare coordination Spryt streamlines healthcare coordination across the U.K. and U.S., using AI built on Google Cloud and Gemini Enterprise to optimize patients’ experiences, reduce missed appointments, and cut administrative burden. The company collaborates with the NHS, operates in more than 70 US clinics, and has analyzed 224 million appointment records as part of a multiyear initiative with Mayo Clinic. IMPT: Automating carbon offsetting By connecting AI, blockchain, and Google Cloud, IMPT embeds verified carbon offsetting into everyday hotel bookings and online purchases. Following a 15-week migration to Google Cloud, IMPT supports 8 million listings across 195 countries. With Gemini Enterprise, the company’s lean team handles about 400 daily customer chats with a six-second median response time, allowing staff to focus on growing its business rather than managing systems. Transform ideas from planning to production As Ireland continues to expand as a global technology hub, local organizations are demonstrating how to translate AI potential into practical results. Explore our customer stories to see how other organizations are building with Google Cloud, or reach out to our team in Ireland to accelerate your journey.
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