Women's health brand Avni Wellness raises seed round

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Women's health brand Avni Wellness has raised Rs 4 crore in a seed funding round led by Proteus Partners, with participation from Puru Gupta, Sreejith Moolayil, A. Velumani, and Somya Nigam.
The proceeds will be used to strengthen its digital commerce engine, expand its cycle nutrition portfolio, scale its women-led micro entrepreneur network, and expand its marketplace presence, Avni Wellness said in a press release.
Co-founded in 2021 by Sujata Pawar and Apurv Agarwal, Avni Wellness is a science-backed, toxin-free, holistic cycle care brand built to address women's health across every phase of life, from adolescence to menopause.
The company operates at the intersection of women's health, livelihood, and sustainability, and aims to address overlooked gaps in India, including hormonal health, nutrition, and long-term well-being.
According to market research, the feminine hygiene products market is projected to reach Rs 70.20 billion by 2025.
According to the Mumbai-based startup, its portfolio includes a patented antimicrobial reusable pad and a liposomal iron supplement designed for better nutrient absorption to address widespread iron deficiency among Indian women. The brand also offers solutions for PCOS care, calcium support, UTI and vaginal health, and seed-based hormonal nutrition, creating a comprehensive lifecycle approach to women's health.
It competes in the broader women's wellness space alongside brands such as Pee Safe, Nua, and Plush.

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