Pronto widens AI camera rollout in homes with ‘Verified’ offering

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Home services platform Pronto has confirmed that it is continuing and expanding the use of wearable cameras inside customers' homes through Pronto Verified, an opt in service that records service sessions and uses anonymized footage for AI training.
The confirmation comes nearly two months after Entrackr first reported in May that Pronto was piloting a Physical AI initiative involving AI enabled wearable cameras inside customers' homes to collect real world data for AI models. At the time, the company had described the initiative as a pilot on a small fraction of bookings.
Following Entrackr's report, peers Snabbit and Urban Company publicly said they were not pursuing similar initiatives involving wearable cameras inside customers' homes.
Responding to Entrackr's latest questionnaire, Pronto said the initiative has now evolved into Pronto Verified, which it described as an optional service.
"The camera is a recording device, and its only on device intelligence is encryption. But yes, we're scaling Pronto Verified."
According to the company, customers opt into Verified bookings, which create "a record of the work" for customers while allowing professionals to earn materially more. The company said professionals currently earn about double for every Verified booking.
Customers opt in, anonymized footage used for AI training
Pronto confirmed that anonymized footage captured during Verified bookings is used to train its AI models.
According to the company, customers are informed that recordings may be used for AI training before making a Verified booking. It said customers provide consent multiple times during the booking process and once again when the professional arrives.
The company also said customers can decline recording at any point and proceed with a standard Pronto booking instead.
"We use the anonymized footage for AI training and this is disclosed in our terms and conditions."
Data handling and privacy
Pronto said the wearable camera records video but does not capture audio.
According to the company, raw footage is encrypted, automatically deleted immediately after the work is completed, and is never accessed by humans. It said only an anonymized version, where faces and personally identifiable information have been blurred or removed, is retained.
Customers can review the anonymized recording within 48 hours of the session, after which the anonymized footage is used for AI training, the company said.
On concerns around children, family members, domestic staff or visitors who may appear in recordings, Pronto said customers are asked during booking to confirm they are consenting on behalf of everyone in the home. It also said the camera points down at the professional's work area, hands and forearms, and aims to capture nothing else.
Company on regulatory engagement
Asked whether the Ministry of Electronics and Information Technology (MeitY) or any other regulator sought an explanation after the May controversy, Pronto did not directly answer the question.
Instead, the company said it has had "encouraging engagement with all stakeholders" and said much of the discussion in May stemmed from "a misunderstanding of how the program worked," particularly around customer disclosures. It added that disclosures have since been strengthened and are now explicit at multiple stages for participants.
Founder details ‘Pronto verified’
On Friday, after Entrackr sent its questionnaire, Pronto founder Anjali Sardana published a LinkedIn post outlining the company's approach to Pronto Verified.
In the post, Sardana said the company is "scaling Verified" and described it as an opt in booking where customers choose to have work recorded. She said professionals wear a camera that records only the work activity, customers pay a premium for the service, and professionals are paid about double compared with standard bookings.
She also reiterated that customers are informed that recordings may be used for AI training, consent is obtained at multiple stages, the camera does not capture audio, raw footage is deleted immediately after the session, and only anonymized data is retained for AI training.

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