Omnichannel sports retail startup PlayBlue raises $2.7 Mn in seed round

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Omnichannel multi-brand sports retail platform PlayBlue has raised $2.7 million in a seed funding round co-led by Centre Court Capital and MIXI Global, with participation from WEH Ventures.
The proceeds will be used to launch its first set of flagship stores and its pan-India e-commerce platform, PlayBlue said in a press release.
Co-founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue is an omnichannel multi-brand sports retail platform built for the country's athletes, fitness enthusiasts, and everyday players. Its curated assortment spans athleisure, footwear, gear, fitness equipment, recovery products, and nutrition, available through experiential stores and a pan-India e-commerce platform.
The platform says it brings together more than 100 global and homegrown brands across athleisure, footwear, equipment, and nutrition through curated experiential stores, backed by a single digital platform with expert buying guidance, unified inventory, and quick delivery. Over the next five years, the company plans to build a network of more than 150 stores, serve a community of over 10 million users, and achieve annual revenue of more than Rs 5,000 crore.
The rollout will begin with a 15,000 sq. ft. flagship store in Bengaluru, followed by destination stores in high streets and premium malls across Mumbai and Delhi NCR. The e-commerce platform will offer nationwide delivery.
The company is targeting Rs 100 crore in revenue and profitability in its first phase before its next fundraise, with the aim of achieving operational profitability.
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