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Flipkart’s quick commerce platform Flipkart Minutes has completed two years of operations, growing 4X year-on-year and expanding to nearly 1,200 micro fulfillment centres across more than 150 cities. Launched in August 2024, the platform said around 60% of its customers return to shop on Flipkart Minutes. It has also created more than 4 lakh direct and indirect jobs since its launch. The platform has expanded its presence across Tier II and smaller cities, where its customer base has grown nearly 25X year-on-year. Ambala, Barabanki, Bhagalpur, Durgapur, Kanpur, Roorkee, Siliguri, Salem and Tiruppur are among the markets cited by the company. The company said demand in these markets includes products beyond daily essentials, such as Korean noodles, sauces, ready-to-eat meals, premium skincare and personal care products. Gen Z is another growing customer segment for Flipkart Minutes. Its customer base increased nearly 5X year-on-year over the past 12 months. The segment accounts for more than 45% of orders across beauty, electronics, gaming, wearables, fragrance, health and nutrition, and grooming. It also accounts for one in three gourmet orders. Kunal Gupta, senior vice president and head of Flipkart Minutes, said the platform has expanded from daily essentials to a wider range of product categories and shopping occasions. Gourmet and specialty grocery, which was launched within the past year, has grown 8X, while men's grooming and pet food have grown nearly 6X and 5X year-on-year, respectively. The platform's largest single order to date was worth Rs 6 lakh and included five smartphones. Flipkart Minutes has partnered with nearly 500 D2C brands since August 2024. It has also partnered with Farmer Producer Organisations to connect thousands of farmers directly with consumers. The company said a growing share of last mile deliveries now use electric vehicles, alongside battery swapping infrastructure across micro fulfilment centres. It has also introduced lighter compostable and biodegradable packaging across key fruits and vegetables categories.
document fetched 2026-09-12 02:59