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Alex Cooper on flipping 'Call Her Daddy' into a media business and entering the creative agency space

source: news (news:semafor)published 2026-07-22 20:37ingested 2026-07-23 08:38

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Alex Cooper on flipping ‘Call Her Daddy’ into a media business and entering the creative agency space

Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Unwell’s creative agency ended up going toe-to-toe with Call Her Daddy in revenue, what she learned from her interview with Michelle Obama, and why she’s more interested in the marketing than most talent in her field.

— Max Tani and Ben Smith

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