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First, it was the GeForce RTX 5090, and now the GeForce RTX 5080 – two of the best graphics cards have gone dark. After the Blackwell flagship left Nvidia's marketplace, the GeForce RTX 5080 followed suit. Prices for the sub-flagship have exploded to more than 2.2X its original $999 MSRP, and the Blackwell-powered graphics card is slowly going out of stock at various U.S. retailers. As with the recent disappearance of the GeForce RTX 5090 on Nvidia’s marketplace, the listings and filters for the GeForce RTX 5080 have also disappeared. While its absence does not necessarily mean Nvidia has discontinued the graphics card, it does raise questions about its status and future availability. This move is especially fishy because other Blackwell SKUs, such as the GeForce RTX 5070 Ti and GeForce RTX 5070, remain listed on the marketplace, albeit marked as “Out of Stock.” The continued presence of the GeForce RTX 5070 Ti and GeForce RTX 5070 suggests that Nvidia wants to keep the products visible even when they are not immediately available so that consumers can anticipate restocks. The complete removal of the GeForce RTX 5090 and GeForce RTX 5080 breaks that pattern. It fuels rumors that Nvidia has allegedly stopped production of the GeForce RTX 5090 and possibly the GeForce RTX 5080 too, in favor of a rumored GeForce RTX 5080 24GB. Rumors claim Nvidia allegedly stopped producing the GeForce RTX 5090 to repurpose the valuable GB202 silicon into the chipmaker’s RTX Pro Blackwell lineup, which fetches higher margins. This has a lot of credence, since many agree that Nvidia stopped being a gaming hardware vendor long ago and has transformed into an AI provider. Rather than simply discontinuing the GeForce RTX 5090, Nvidia purportedly intends to introduce the GeForce RTX 5080 24GB as the new flagship gaming graphics card. The thing is, a 24GB variant of the GeForce RTX 5080 would solve one of the biggest consumer gripes with the graphics card: the lack of memory. While a GeForce RTX 5080 24GB would offer the same memory as the GeForce RTX 5090, it simply isn't a direct drop-in replacement. The former has 2X fewer CUDA cores, a substantial performance gap that even a 50% memory increase can't make up for. How much money are you willing to spend during the Black Friday sales? The GeForce RTX 5080 launched in January of last year with an MSRP of $999. Demand quickly outpaced supply, and with the rapid price hikes due to the memory shortage, the market price has more than doubled its original MSRP. As of this moment, the most affordable GeForce RTX 5080 in stock, the PNY GeForce RTX 5080 ARGB Epic-X RGB OC, retails for $2,199.99, which is 2.2X over the original launch price. While some stock remains, it’s selling out fast, and the remaining units will only get more expensive as availability dwindles. At this rate, the GeForce RTX 5080 is unlikely to be available by Black Friday. If you are set on a GeForce RTX 5080, you may have little choice but to act quickly and buy at today's elevated prices. Get Tom's Hardware's best news and in-depth reviews, straight to your inbox. If the GeForce RTX 5080 24GB is indeed legitimate, the graphics card will almost certainly debut at a substantial premium over the original GeForce RTX 5080. Although Nvidia maintains that the RTX 5090 is still alive, the reality suggests otherwise. We have contacted the company for comment regarding the GeForce RTX 5080’s status. Follow Tom's Hardware on Google News, or add us as a preferred source, to get our latest news, analysis, & reviews in your feeds. Zhiye Liu is a news editor, memory reviewer, and SSD tester at Tom’s Hardware. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM. - Retainer Forget DLSS. Nvidia's real technological breakthrough is price upscaling: turning a $999 GPU into a $2,200 GPU without gaining a single extra FPS. Truly revolutionary. 😂Reply - helper800 I still don't know if it was idiotic of me to spend 2379.99 on a 5090 or not after release. On one hand, its nearly 2400 dollars for a graphics card and supporting that is kinda dumb, on the other, its worth some 8000 dollars right now... I should decide if 4k 240hz is really worth that much money to me, or go back to my backup 3060 ti with +8k in the bank...Reply - Kindaian Between the insane price increases and the burning cables, i opted for a more reasonable sub-500 AMD card with 16GB vram. Thanks, but no thank you. Reply - Retainer helper800 said:I still don't know if it was idiotic of me to spend 2379.99 on a 5090 or not after release. On one hand, its nearly 2400 dollars for a graphics card and supporting that is kinda dumb, on the other, its worth some 8000 dollars right now... I should decide if 4k 240hz is really worth that much money to me, or go back to my backup 3060 ti with +8k in the bank... At this point, your RTX 5090 is no longer a graphics card. It's a retirement fund with DisplayPort and HDMI. 😂 I'd sell it for $8,000, go back to the 3060 Ti, and enjoy the only upgrade Nvidia can't charge you for: financial freedom. Reply - hotaru251 could be due to the rumor of a 5080 w/ more vram? Chip shortages could make them have to retire og to release upgrade? Reply - Kindaian Considering that the God Emperor Sam wants all the ram... i doubt that there will be GPUs with more ram... Alas... crazy times!Reply - Math Geek i got a 9060xt at MSRP when they came out and i'm good to go. looks like the last GPU i'll ever buy. pretty clearly not gonna be any new models coming out, so grab something now you'll be happy with for a LONG LONG TIME. only gonna need it for streaming anyway since that's obviously the direction they are forcing everyone into. "only digital" is just the first step to "only cloud" and my guess is much sooner rather than later. Reply - derekullo Maybe they are prepping for a 6090 release for Black Friday / Christmas! https://media.tenor.com/GXkC4oudbkUAAAAM/spoilers-pandorica.gifJanuary 30, 2027 would make 2 years since the 5090 was released. Reply - Kicapan07 This has a lot of credence, since many agree that Nvidia stopped being a gaming hardware vendor long ago and has transformed into an AI provider. It is correct to say they've depriotized gaming and it is now a small part fo their revenue percentage wise. However saying they stopped being a gaming hardware vendor is complete nonsense given they still produce the Switch 1 and 2 APUs, and the latest quarterly report from Jon Peddle have their AIB GPU marketshare (aka not laptops or servers just buying for desktop) is still at above 90%. That doesn't even include the RTX Spark APU models released recently and they're still making updates to DLSS. You can priotize one over the other sure which I suspect is the point you're making but they can and are doing both. Reply
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