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Max Financial Services Q2: Value of new business rises to ₹734 crore, total APE at ₹2,716 crore - Published OnOct 27, 2026 | 21:05 IST - Last Updated OnOct 27, 2026 | 22:58 IST Expanding margins and surging annuity sales drove stronger profitability for the insurer, bolstered by broad-based gains across protection segments and higher renewal premiums. Discover how management plans to navigate upcoming regulatory shifts in the distribution framework. Max Financial Services Limited reported total annualised premium equivalent (APE) of ₹2,716 crore in the second quarter of FY27, compared with ₹2,507 crore in the year-ago period. The value of new business (VNB) stood at ₹734 crore, against ₹639 crore in the corresponding quarter last year. For the first half of FY27, Max Financial Services reported consolidated profit after tax (PAT) of ₹219 crore, as per press release filed at NSE. Consolidated revenue excluding investment income stood at ₹17,484 crore, up 16% year-on-year, while revenue including investment income rose 17% to ₹26,582 crore. Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, reported individual adjusted first-year premium of ₹4,368 crore in H1 FY27, up 12% year-on-year. Its private market share stood at 10.1%. The insurer’s value of new business increased 21% year-on-year to ₹1,180 crore in the first half, while its VNB margin expanded by 210 basis points to 25.4%, said the company. The company attributed the improvement to continued momentum in its protection and retirement segments. Axis Max Life’s pure retail protection business grew 37% year-on-year, driven by customer demand and execution. The company also reported strong growth in its annuity business, which increased 130% year-on-year in Q2 FY27. During the quarter, the insurer launched the Smart Retirement Income with Sustained Earnings Plan (SMART RISE), which combines flexible lifelong income with a market-linked variable annuity option. The company’s renewal premium grew 18% year-on-year to ₹11,247 crore in H1 FY27. Gross written premium increased 17% to ₹18,066 crore during the period, reflecting growth in renewal business and new business premiums. As of September 30, 2026, Axis Max Life’s embedded value stood at ₹31,437 crore, up 17% year-on-year. Annualised operating return on embedded value (RoEV) improved by 100 basis points to 17.3% in H1 FY27. Commenting on the performance, Sumit Madan, managing director and CEO of Axis Max Life, said the first-half performance reflected the strength of the company’s distribution franchise, disciplined execution and focus on customer-centric growth. Madan also welcomed the Insurance Regulatory and Development Authority of India’s (IRDAI) efforts to evolve the distribution framework. He said the proposed focus on simpler distribution economics, stronger persistency, better alignment of commissions and expenses, and enhanced policyholder protection was a step in the right direction. Amrit Singh, chief financial officer of Axis Max Life, said the improvement in product mix lifted the VNB margin to 25.4% and supported growth in the value of new business. He also highlighted the growth in individual adjusted first-year premium and renewal premium during the first half of FY27. Shares of Max Financial Services closed at ₹1,231.30 on October 27, up 0.71%, or ₹8.80, ahead of the earnings announcement. Also Read: Anthropic IPO: Key numbers behind the AI company's record-breaking ambitions
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