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Entrepreneur and investor Aman Gupta has invested in design-led home and living brand FIG Living through his investment firm SailThru Ventures. The investment continues Gupta’s association with FIG founder Sushant Sharma, who previously worked with him at boAt. Founded in 2025, FIG Living started with lighting products such as table lamps, portable lamps, pendant lights, wall lights and floor lamps. The company has since expanded into side tables, accent furniture and tabletop products as it looks to build a broader home and lifestyle platform. FIG Living currently has an annual revenue run rate of around Rs 12 crore and serves more than 40,000 consumers. The company is growing around 20% quarter-on-quarter and is targeting an annual revenue run rate of Rs 18 crore after the upcoming festive season. The brand develops its products in-house and has secured more than 36 design patents. Around 80% of its portfolio uses knock-down and DIY formats, allowing customers to assemble products at home while reducing transportation costs and complexity. With the investment, FIG Living plans to expand its distribution network, strengthen physical brand experiences and add more consumer touchpoints. It will also explore global design partnerships and collaborations. The company manufactures its products in India through an affiliated facility in Greater Noida and plans to expand beyond lighting into more home and lifestyle categories.
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