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2026-08-13·SK_HYNIX·pricing change
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Analyst reports and market data point to a deceleration in the AI-driven memory price boom that has driven SK Hynix's...

Analyst reports and market data point to a deceleration in the AI-driven memory price boom that has driven SK Hynix's record profits.

window 45devidence 13confidence score 100price 000660.KS $1420000.00

confidence score

Strong evidence: 8 independent source classes support this read.

100
medium confidence8 independent source classesothernewsregionalcommunitypasses publish gate
priced-in check

000660.KS is already down -35% over the recent 30-90 day window.

priced in
as of 2026-08-107d n/a45d n/a90d -23%yahoo

signal brief

Analyst reports and market data point to a deceleration in the AI-driven memory price boom that has driven SK Hynix's record profits. Morgan Stanley warned the memory cycle would enter its late stage in Q4, with moderating price increases and inventory builds. Bernstein Research quantified the slowdown: conventional DRAM contract prices are expected to rise ~17% QoQ in Q3, versus ~65% QoQ in Q2. This directly pressures SK Hynix, whose earnings are highly leveraged to DRAM/HBM pricing. Separately, UBS expects China's CXMT to nearly double monthly DRAM capacity by late 2028, adding structural supply. In NAND, Counterpoint data shows SK Hynix held 22% share in Q2, but YMTC's rise to 14% and Samsung's NAND output caps show a shifting competitive landscape. SK Hynix is also pivoting toward high-margin AI memory by exploring the sale of its Chongqing packaging plant, but the near-term pricing cycle is turning down. The market has already reacted: memory shares, including SK Hynix, have retreated from recent highs as investors reassess boom durability, though a Kospi rally on AI spending optimism gave a temporary bounce.

What the sources said:

  • Morgan Stanley via SCMP: "the memory cycle was set to enter its late stage in the fourth quarter, as price increases moderate and inventories build."
  • Bernstein Research via SCMP: conventional DRAM contract prices "expected to rise about 17 per cent in the third quarter... a sharp slowdown from the roughly 65 per cent jump quarter on quarter in the April-June period."
  • Tom's Hardware: "enterprise SSDs absorbed 48% of every NAND bit shipped worldwide, up from 26% a year earlier" while "NAND contract prices up roughly 75% in Q2 alone."

source data used

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Decision support, not stock advice. This signal is research with cited evidence — not a recommendation to buy, sell, or hold any security.