On May 23, 2026, Bloomberg reported that DeepSeek will make permanent a 75% discount on its flagship AI model (source)....

On May 23, 2026, Bloomberg reported that DeepSeek will make permanent a 75% discount on its flagship AI model (source). This represents a significant pricing shift, potentially pressuring margins and signaling aggressive competition. As of the next day, DeepSeek's official site shows a preview of DeepSeek-V4 but does not mention the discount (source). A Manifold market also questions whether DeepSeek misrepresented GPU compute for V3, adding reputational risk (source). While only one direct source confirms the price cut, the magnitude suggests a strategic move to capture market share, likely affecting competitors' pricing and demand for inference hardware. Confidence is low due to lack of official confirmation or additional corroboration.